BY JESSICA THURBER
There is only one method to make a substantial difference when trying to convince a business to change their erroneous ways: stop using their products. Leave. Unsubscribe. And make sure you let them know what you’re doing and why.
Sure, you’re just one teeny tiny person out of the whole pie. But get enough people on your side and soon, someone high up on the ladder is going to notice that a big chunk of the pie is missing.
I did some math:
There are 36 million people with hearing loss in the United States. Let’s use the $17/month subscription. Say only 10% of the 36 million subscribe to Netflix. That’s approximately $735 million a year!
Netflix announced that they’re upping their prices and adding a new option: $7.99 unlimited online streaming! I’d be excited, too, if it wasn’t for the abysmal performance on their part when it comes to making their online content accessible for the deaf.
So, I unsubscribed today.
It was difficult. I’ve been a fan of Netflix from the start. I love my movies and television shows, and I’m too lazy to get into my car and drive to the nearest Blockbuster. But I’ve had enough.
They started rolling out captions for their online content in April of this year. It’s November now. It’s been eight months since they’ve announced their intent. The results? Approximately 300 movies have been captioned for instant viewing (out of over 17,000 movies/television shows available for online streaming). Someone else says there are 10,512 movies, 21,874 programs, and 1,958 series available for streaming.
The kicker? There’s no way to search for the captioned films on Netflix's site.
So, what can you do? If you’re a Netflix member, you could join the party and unsubscribe, but be sure you tell them why.
ABOUT JESSICA THURBER
Jessica Thurber graduated from Rochester Institute of Technology in 2006 with a BFA in Graphic Design and is the founder of Deaf Politics. Currently, she works at Snap!VRS as a Creative Director.